Some Examples Of Cool 3D Art That Can Be Used In Advertising, PR and Guerrilla Marketing
3D art is an original way to promote your brand, create customer engagement and get broad media coverage. Are you looking for a great opportunity to get your business more visibility? Here’s 5 reasons why you should consider 3D painting!
It Is Stunning And Requires Great Talent
In addition to requiring great technical skills, 3D street art pieces are incredibly beautiful eye-catchers. If you’re looking for original advertising that will dazzle the crowd, 3D painting is the way to go. No matter your target group, art is a universal language everyone can understand and appreciate.
3D Painting Is a Whole Process That Your Audience Will Follow
Creating an amazing piece of 3D art can take a whole day or more. In general, it is painted directly on the pavement and thus visible to the public – whether participants of a particular event or passersby. This means that a lot of people will watch its evolution until the final result. By following the painting process on a day-to-day basis your audience will be curious about the final art work and therefore feel involved.
It’s Interactive: Let People Take Part!
As an advertiser, you definitely want your audience to recall what you’re promoting. The perfect way to reach this goal is to get people involved and give them the opportunity to interact with your brand or product.
A great thing with 3D art: the public can become a part of it! Anyone can stand in front or top of a piece of pavement or wall art. If you look from the right perspective, it looks like this person is actually standing on the edge of a huge cliff, above a mysterious cave or in the middle of an immense waterfall.
According to Adry del Rocio:“in a world where we have so much access to images and where we’ve lost our ability to be surprised, 3D is funny and gives an opportunity to be part of it, people enjoy interacting with it”.
Viral Effect : It Will Get Shared On The Internet
What happens when people see a stunning piece of 3D art: they love it and take pictures! Chances are huge that pictures (or videos) of your 3D painting ad end up on social media and advertising blogs… Impressive visuals such as 3D art pieces are likely to get shared and become viral.
In 2011, Reebok collaborated with artist “3D Joe and Max”; their goal was to break the Guinness World Record for the largest 3D painting in order to promote its ‘Reebok CrossFit’ program. The outcome after ten days of work was a 1160m2 piece of 3D art painted in London with which people were invited to interact. The project received wide media coverage on social media as well as on various specialized blogs and websites.
3D painter Manfred Stader has collaborated with many brands such as Samsung, Fuji Xerox and Speedo, creating unique and interactive pavement art.
Italian artist Peeta has been painting for more than twenty years, focusing on lettering and typography. By stylizing individual letters and giving them special shapes and volumes he’s breaking them from their initial form and gives them a whole new meaning. According to him, “3D art fits with the audience’s everyday visual experience and so becomes immediately familiar by using a visual language which perfectly mingles with the surrounding world. Even when shapes are not realistic and interpretable they are still familiar objects, comprehensible through the volume they occupy in real world”.
It’s Varied And Surprising
Playing with perspectives isn’t only for pavement art. Have you ever heard of anamorphic painting? Vera Bugatti has been using this technique for several years: she’s painting distorted images that the viewer can se precisely when it’s reflected on cylindrical mirrors.
Vera considers that 3D painting has “a stronger impact than non-3D art, and surely has a big power on delivering messages” to the audience.
In conclusion, 3D art is a good opportunity for your brand or agency to showcase something unique and unconventional, which will touch peoples’ hearts, stay in their minds, generate stronger engagement and large media coverage.
What do you think about 3D painting advertising? Is there any awesome artist or piece you’d like to show us? Let us know!