This story is also available in: Português
When the word “light art” comes up, people are never completely sure about what it is. Generally speaking, light art is any kind of work in which light is the main medium of expression. In this article, we’re focusing on light painting and asking 3 light artists and crews what it really is, how it works and what makes it so amazing for events and advertising.
The “Creation Of The Impossible”
So, the first question that could come to your mind: what is it exactly?
Also called light drawing or light painting, it is a technique that consists of moving a source of light while taking a long exposure photograph. According to artists Ryan and Michelle from Lightbomber, « light art is literally the creation of the impossible » as our eyes can’t see but cameras can. Michael Bosanko is doing light painting since 2004: « I discovered it by accident while photographing a night scene in Greece. I kicked my tripod and during the long exposure, the full moon in the shot caused a streak in the image ».
Ok, now we get what it is… But what makes it so special?
Janne Parviainen thinks that light painting is great “because it allows you to draw in 3 dimensional space instead of the usual two dimensional canvas”. Each picture needs between 10 minutes and over an hour to be taken.
For Ryan and Michelle, it is more the fact that everyone can enjoy it that makes it so special. « We’ve travelled all around the world and haven’t met anyone who doesn’t like it! »
Janne adds that light art is sometimes also a lot of sports: « I have made a topographic light painting of a staircase and had to run and crawl the stairs up and down couple of hundred times so you could say this is a work out and a job in one package! »
In addition to being fun and beautiful, light art is also a great way to get people involved. It can be useful for engaging guests or simply bring co-workers together during a team building day. Light art is also appreciated for wedding photo booths as well as brand activation actions.
A Word About The Artists Who Contributed To This Article
Since he’s discovered light art by accident, he’s never stopped being passionate about it: « light art is now a part of me! I literally have a story for every piece i create; that’s the amazing thing about light painting; i choose real locations, from beautiful rocky coastlines, to gnarly abandoned buildings in disarray. »
Janne also got into light painting by accident: “one time had accidentally left it on long exposure in my hand while walking home late at night. The street lamps had drawn beautiful light trails on the photos which caught my attention and started to inspire to test it again”.
Ryan and Michelle are based in New York City. They started as « Michelle had the knowledge and skills, and Ryan had the ideas ». They’re regularly working with big brands such as Nike and Microsoft.
Contact us for some info about how light art can be perfect for your event.