What happens if a brand gives an artist total freedom on how to get its message across? SEAT did the test and flew Amrei from Keen On Mars and her assistant to Barcelona. The Spanish car brand asked them to use their design and installation skills to illustrate the special measurements of the new SEAT Ibiza 2017’s trunk. Have a look at the process and result and let us know what you think.
The idea was pretty clear: to draw attention to some specific features of a car with the help of arts. As Amrei and her assistant explained, “Seat asked us to create a paper installation that highlights the special size of trunk of the new SEAT Ibiza 2017 model during the 3 weeks product launch in the lobby of the Hilton Hotel Diagonal Mar in Barcelona.” As a solution, they offered to create an arrangement of multiple two-dimensional geometric shapes in different sizes and colors.
Artistic Freedom at its Best
Here is a powerful example of a successful collaboration between creative minds and brands: Amrei from @keen_on_mars was booked by @seat_official to illustrate the special measurements of the new SEAT Ibiza 2017's trunk. This colorful and playful paper installation was presented at @hiltondiagonalmarbcn, Barcelona. It demonstrates the creative energy that is set free if a brand trusts in their artists and leaves space for artistic freedom. We are extremely happy and proud for the success of this collaboration! . . . #bookastreetartist #keenonmars #paperart #installation #geometric #shapes #colorful #colors #visualart #barcelona #instaart #artstagram
What we loved about this booking? It demonstrates the creative energy that is set free if a brand trusts in their artists and leaves space for artistic freedom. “We actually had no limitations for the installation, we could use our own style and ideas and also had the possibility to experiment a bit on location.”
Curious about how your product launch or marketing campaign could benefit from the visionary ideas of an artist? Read our articles on installations and how to celebrate your shop opening in the right style or write us and let us match you with the right person!