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The last days were all about online marketing at the Online Marketing Rockstars Festival 2017 in Hamburg. Around 25.000 visitors came to get the latest news about online marketing, to meet new people, and to hear exciting speakers such as Gary Vaynerchuk. But even though the focus was all on online – we all know there is no great fair without live communication!
For Noizz we were able to realize an extraordinary booking on the occasion of the Online Marketing Rockstars Festival 2017. Noizz is an online platform that recently entered the German market and is already popular amongst an urban and young audience in Poland, Serbia and Slovakia.
Noizz booked two models to give out jelly shots and promotion material to the visitors of the fair. In doing so they absolutely stood out through their extraordinary appearance: in their color-covered bodies they entertained the conference and looked like a mix of super heroes and cartoon fans – all thanks to the Hamburg-based body painting artist Léonie Gené.
Now isn’t this a great example to understand the importance of real human interaction, especially to create attention for something new? When we talk about social media marketing, sometimes we forget too quickly that the content for our tweets and posts often resulted from or was created offline. So what could be better to share online than a crazy visual of naked & painted on people? Besides, although some may know body painted models from TV shows or the Internet, it is certainly something very different to see a body painted model IRL!
We hope this got you excited about bodypainting and live performances. Don’t forget the value of offline marketing when it seems to be all about online. Give us a call and we will find a cool way for you to impress and surprise at the next fair!